BankAnnapolis is a community bank that has served small businesses and individuals located in and around Annapolis and Anne Arundel County, Maryland for over 20 years.
It tasked the Channel team with building greater awareness in its target communities of why it offered a banking relationship and experience superior to those of large national banks—reasons such as local decision-making, strong community involvement, extensive small business support and personal customer service. We turned BankAnnapolis’ logo—a lion—into a more prominent branding platform for the bank’s strengths, and applied it to print campaigns, banner ads, landing pages, collateral materials, branch signage, radio spots and more.