XO Communications is a full-service provider of voice, data, converged, and managed telecommunications services for small and growing businesses, larger enterprises and carriers. Maintaining its position at the forefront of IP telephony, the company recently introduced a new suite of products for this emerging market.
After working with the national telecommunications leader on a project-by-project basis over the last year, The Design Channel developed a branding campaign for XO’s IP telephony services, which encourages business owners to “Join the XO Evolution” in making the switch to IP communications. The campaign included, direct mail, advertising, on-line landing pages, and collateral.