For nearly 20 years, Johns Hopkins Medicine has hosted A Woman’s Journey, a highly acclaimed women’s health conference. The conference features more than 40 faculty physicians covering 32 seminar topics and is well attended by women of all ages.
For the past 10 years, the Channel team has designed the communications for the conference. The cornerstone of the campaign is a direct mail invitation package sent to highly targeted lists procured and developed specifically for this event. This year’s design is the latest in an ongoing series which uses an illustration style that captures a women’s vitality and generates visual excitement for the conference.