What is positioning? Why do you need one? How do you develop a positioning statement?
Without a positioning that accurately reflects the values, convictions, and purpose of its company or organization, a brand won’t have a strong foundation—or, for that matter, a compelling reason for customers or prospects to buy into it.
This e-book provides some perspectives on how to think about positioning, the principles behind it, and how to begin gathering the kind of information that will best inform a strong positioning for your brand.
