Telos is a pioneer in information assurance (IA) and a supplier of secure wireless networking, secure message handling, secure local area networks and enterprise risk management. In April 2004, Telos merged these security products and services with those of its Xacta subsidiary.
Telos needed to quickly develop a new positioning and branding strategy for Xacta to launch at its User Conference within a three-month period. After interviewing key executives, researching the competitive landscape, and auditing their existing marketing communications materials, The Design Channel developed a new positioning platform for the company, created a new branding look and feel, refreshed their logo, produced a new web site (www.xacta.com), designed tradeshow booths and created new marketing collateral.