Capitol College enlists TDC for communications support during transition to new identity
Washington, DC, October 7, 2014—On October 1st, Capitol College officially announced its new designation as Capitol Technology University, and is now set to launch marketing communications developed by The Design Channel (TDC) to promote its new status.
David Franek, TDC president and chief creative officer, said, “Capitol College has been offering graduate degrees and functioning as a university for years, and this new name accurately reflects who Capitol truly is. This change in Capitol’s identity is a great opportunity to let prospective students around the country know about the full scope of opportunities that Capitol provides.”
TDC has created a comprehensive marketing communications campaign, featuring the Capitol Technology University designation, that includes print advertising, a web landing page, a radio spot series, banner ads, and pay-per-click ads.
Capitol Technology University is located in Laurel, MD and is the only independent institution of higher education in Maryland dedicated to education in engineering, computer science, information technology, and business through practices of leadership and innovation. Founded in 1927, Capitol offers, associate, bachelor’s and master’s degrees, a Doctor of Science in Cyber and Information Security, as well as professional development training and certificates.
With offices in Washington, DC; Baltimore, Maryland; and Atlanta, Georgia, The Design Channel (www.thedesignchannel.com) provides a full range of integrated marketing services, including branding, marketing communications and advertising, and broadcast and interactive media.
Contact:
David Franek
301-951-9195