NRTC looks to agency to develop brand identity elements for its OTTerTV service
Washington, DC, November 5, 2015—It was announced today by David Franek, president of The Design Channel that they agency has been awarded the assignment for designing brand identity elements for an Over-The-Top (OTT) video service developed by longtime client National Rural Telecommunications Cooperative (NRTC).
OTTerTV, as the service will be called, enables rural telcos to offer highly competitive packages, in terms of desirability and cost, of video programming and content to their members. This content can be viewed over a broadband connection on laptop computers, smart TV’s and phones, and tablets.
“More and more viewers today are cutting the cord to their cable and satellite TV providers,” said Franek. “OTTerTV is a service that enables these people to access the TV shows and movies they want without a costly cable subscription that often bundles channels and content that they don’t want. And OTTerTV also includes local channels in its packages, along with popular national networks.”
The assignment for OTTerTV includes the development of a logo, tagline, app button, and a brand style guide. The launch of OTTerTV is tentatively scheduled for mid-January 2016.
About NRTC
Based in Herdon, VA, NRTC represents the technology interests of 1,500 rural utilities and affiliates in 48 states. It provides products and services developed specifically to meet the needs of rural utilities and their customers, such as high-speed Internet access via satellite, full service Internet access and support, wireless technologies, mobile phone service, IP backbone services, and programming distribution rights for video providers.
About TDC
With offices in Washington, DC; Baltimore, Maryland; and Atlanta, Georgia, The Design Channel (www.thedesignchannel.com) provides a full range of integrated creative services, including branding, marketing communications and advertising, digital content marketing, and broadcast and interactive media.
Contact:
David Franek
301-951-9195