Building a Brand that Separates You from the Crowd Exceptional brands draw deep loyalty and even fanaticism among their followers. They represent a perspective that touches upon an often unspoken value or belief—and provide the expression of that value or belief that an individual is proud to display or partake in. Think Apple, Tiffany, or […]
positioning
Branding and Positioning for Colleges and University
One of the most important aspects of branding for colleges and universities is to avoid the trap of trying to be all things to all people. In brand studies of like-minded colleges, their websites, recruiting materials, advertising, and messaging often looked and sounded the same—mainly because they wanted to show that they could satisfy the […]
Back to School Special: Branding for Higher Education
It’s that time of the year again. Time for new school books and supplies, anticipation of classes and teachers, organizing schedules…and thinking about one’s school branding. Colleges and universities across the country often have mixed feelings about branding. Some see it as an uncomfortable activity that is nevertheless a necessary evil; others welcome it as […]
Brand Positioning Evaluation eBook
Brand positioning is one of the most important steps in building a memorable brand. Determining the elements that go into a strong brand positioning statement, however, isn’t easy. You’ve probably already conducted a lot of research to gain a deeper understanding of the perceptions surrounding your brand. You’ve also sifted through this information to identify […]
Branding and Identity: An Overview Slide Presentation
Branding and identity: an overview of elements and principles Branding and identity are terms that are commonly tossed around in even casual conversation nowadays. But what exactly is branding? What can it do? What processes are involved in developing a brand? Do you know what it truly means? Contrary to popular belief, a brand isn’t […]
Positioning eBook
Positioning for better branding Before your ad, social media campaign, or website sees the light of day, there’s one that has to be set in stone. Your company or organizational positioning is the foundation for any marketing communications. It establishes what you do, who you serve, and what makes you unique—all things that define your […]