One of the most important aspects of branding for colleges and universities is to avoid the trap of trying to be all things to all people. In brand studies of like-minded colleges, their websites, recruiting materials, advertising, and messaging often looked and sounded the same—mainly because they wanted to show that they could satisfy the […]
marketing
Scheduling Projects for Marketing Communications eBook
Scheduling Projects: A Quick Reference Guide If your responsibilities include scheduling projects and/or trafficking for advertising, direct mail, broadcast, and other marketing communications, your work life is driven by launch dates, deadlines, and milestones. Some projects may only take a week or two while others might stretch out for months. Planning timetables and monitoring dozens […]
10 Marketing Tips for a Down Economy eBook
Smart marketing tips for keeping customers and prospects engaged with clients When economic conditions are tough for clients, panic can easily set in. The first step is almost always to look for places to slash costs—and a shortsighted approach usually targets marketing budgets and programs. Before clients overreact, their marketing and branding partners can calm […]