It’s time to let out a secret. The cognitive processes that we generally regard as “creativity” or “imagination” have long been seen as a single type of brain function that is separate from other types of activity. The prevailing notion is that you either have it or you don’t; i.e., you’re born with “creative” abilities […]
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10 Marketing Tips for a Down Economy eBook
Smart marketing tips for keeping customers and prospects engaged with clients When economic conditions are tough for clients, panic can easily set in. The first step is almost always to look for places to slash costs—and a shortsighted approach usually targets marketing budgets and programs. Before clients overreact, their marketing and branding partners can calm […]