Direct Mail: Does It Still Work? Direct mail has had a long history of success. But it’s interesting to see the disconnection between data-driven digital natives who claim that direct mail is dead and the facts that clearly show how direct mail is still producing significant ROI, profits, and response every day. Certainly, direct mail […]
Customer Response
Branding Essentials eBook
Branding isn’t just a marketing industry term—it’s part of popular culture Anything can have a brand nowadays. Celebrities, sports teams, and even political leaders all tout their brands. However, effective branding is more than just a recognizable face or logo. It requires discipline and insight. No matter what is being branded, it’s important to remember […]