What goes into delivering top-flight account service? Good account service can be found anywhere. But truly great account service is as rare as a unicorn sighting. It requires loads of determination, attention to detail, great communication skills, flexibility, and perhaps even the ability to see into the future—just for starters. The creative folks often get […]
client relationship
10 Marketing Tips for a Down Economy eBook
Smart marketing tips for keeping customers and prospects engaged with clients When economic conditions are tough for clients, panic can easily set in. The first step is almost always to look for places to slash costs—and a shortsighted approach usually targets marketing budgets and programs. Before clients overreact, their marketing and branding partners can calm […]