Building a Brand that Separates You from the Crowd Exceptional brands draw deep loyalty and even fanaticism among their followers. They represent a perspective that touches upon an often unspoken value or belief—and provide the expression of that value or belief that an individual is proud to display or partake in. Think Apple, Tiffany, or […]
brand position
Branding and Identity: An Overview Slide Presentation
Branding and identity: an overview of elements and principles Branding and identity are terms that are commonly tossed around in even casual conversation nowadays. But what exactly is branding? What can it do? What processes are involved in developing a brand? Do you know what it truly means? Contrary to popular belief, a brand isn’t […]
Positioning eBook
Positioning for better branding Before your ad, social media campaign, or website sees the light of day, there’s one that has to be set in stone. Your company or organizational positioning is the foundation for any marketing communications. It establishes what you do, who you serve, and what makes you unique—all things that define your […]