The Society of Interventional Radiology (SIR), an organization focused on advancing awareness and education of the interventional radiology medical specialty, has looked to TDC to create a broad array of branding and marketing solutions. Among the many assignments TDC has undertaken for SIR include the launch of Residency Essentials, an online didactic curriculum aimed at interventional radiology residency programs; the launch of VIRTEX, a clinical data registry dedicated to interventional radiology outcomes, processes, and research; and the branding and promotion of its annual scientific meeting, the organization’s keynote event.