Scheduling Projects: A Quick Reference Guide If your responsibilities include scheduling projects and/or trafficking for advertising, direct mail, broadcast, and other marketing communications, your work life is driven by launch dates, deadlines, and milestones. Some projects may only take a week or two while others might stretch out for months. Planning timetables and monitoring dozens […]
Resources
Ideas that engage, inspire and inform.
Welcome to our new resource center for sharing ideas. We made a commitment to constantly challenge ourselves to publish useful, relevant and entertaining content for our clients, prospects and professional colleagues. We invite you to look around, download any of our eBooks or articles and to watch our films and videos. We welcome your feedback and if you have requests for content on any other topics, please let us know.
10 Marketing Tips for a Down Economy eBook
Smart marketing tips for keeping customers and prospects engaged with clients When economic conditions are tough for clients, panic can easily set in. The first step is almost always to look for places to slash costs—and a shortsighted approach usually targets marketing budgets and programs. Before clients overreact, their marketing and branding partners can calm […]
The Art of the Animated TV Spot Short Film
A look at the making of an animated TV spot A few years ago, we created an animated TV spot for our long-time client Patient First. The process was so fun and interesting that we made a short film on the process. It shows how the spot advanced from animatic to casting, then to live […]