St. Anselm’s Abbey School enlists agency to help it transcend “best-kept secret” label
Washington, DC, October 27, 2015—David Franek, president of The Design Channel, announced today that St. Anselm’s Abbey School in Washington, D.C., will be partnering with the firm to expand its visibility among families seeking a rigorous college preparatory education for their sons.
Franek said, “St. Anselm’s is one of the most respected, if not widely known, all-boys independent schools in Washington, D.C. We have had considerable experience working with independent schools throughout the D.C. metro area over the years, and we are delighted to have the opportunity to help a school with the reputation of St. Anselm’s gain the increased awareness and name recognition it deserves.”
TDC will be helping St. Anselm’s develop and implement a digital marketing strategy aimed at boosting inquiries and interest from prospective families and students. The scope of work will include search engine marketing, social media engagement, content marketing including written and video blog posts, search engine optimization, digital banner advertising, and more.
About St. Anselm’s Abbey School
St. Anselm’s is a Catholic all-boys school for grades 6–12 located on a 40-acre campus in the Michigan Park neighborhood of Washington, D.C. It was founded in 1942 and is operated by the Benedictine monks of St. Anselm’s Abbey, also located on the school’s campus. The school was recently ranked by the Washington Post as the most challenging in the Washington, DC area, and as the most challenging private high school in the U.S.
About TDC
With offices in Washington, DC; Baltimore, Maryland; and Atlanta, Georgia, The Design Channel (www.thedesignchannel.com) provides a full range of integrated creative services, including branding, marketing communications and advertising, digital and content marketing, and broadcast and interactive media.
Contact:
David Franek
301-951-9195