Peterson and Collins, Inc. has an excellent reputation as a quality residential builder in the washington, D.C. metropolitan market. The company has been in existence for almost 30 years and has a portfolio of award-winning work. In addition to developing a web site for the company, a primary goal of this assignment was to re-energize the Peterson and Collins identity and create stronger brand recognition to leverage the company’s long-term presence and equity in the marketplace.
As a result, the Channel team created a simple, almost abstract logo symboling perfect balance and proportion, stationery, signage, brochure and web site that captures the integrity of their work.