The National Institute of Drug Abuse (NIDA), a subsidiary of the National Institutes of Health (NIH), oversees and conducts research aimed at finding solutions for substance addiction. NIDA’s smoking research program was in need of more participant volunteers for its studies and looked to the Channel team to grow its pipeline of candidates.
We created a multi-channel campaign that made it easy for potential volunteers to take part in the research. Our TV spot, print and online ads, direct mail, and collateral helped direct traffic to a web landing page we designed, which provided information about the studies and facilitated the process for scheduling a screening call.