Channel team brought on board to announce new online banking platform to customers
Washington, DC, September 29, 2015—David Franek, chief creative officer of the Channel team, announced today that the firm will be working with Middleburg Bank to introduce a new and improved online banking platform to its customers. The new platform is scheduled for rollout on November 18th and Middleburg Bank was seeking a partner to develop a multi-channel communications campaign to highlight the system’s new features as well as guide online customers through a brief transition phase.
Franek said, “We assisted Middleburg Bank a few years on an assignment several years ago and we’re looking forward to working with them again. This move to a more robust online banking system is an opportunity for the bank to further strengthen its customer relationships and it’s smart to ensure that a thorough communications campaign will be in place to support the transition.”
The Channel team will be developing a campaign that includes a postcard, direct mail, an email series, a transition reference guide, a landing page, statement stuffers, and banner ads. Messaging will notify Middleburg Bank’s online consumer and business customers of the upgrade, highlight new features, and remind customers of any steps they need to take before the new system is in place.
Cory Farrugia, Channel team account director, said, “Middleburg Bank has always been proactive in addressing customer concerns well ahead of any potential issues that might impact its operations. This campaign and system enhancement is further reflection of its commitment to its customers.”
About Middleburg Bank
Middleburg Bank is a full-service commercial bank based in Middleburg, Virginia that operates 13 branches in Northern Virginia, Richmond, and Williamsburg. Founded in 1924, it offers a wide range of banking, fiduciary, and investment management services to individuals, families, and businesses.
About the Channel team
With offices in Washington, DC; Baltimore, Maryland; and Atlanta, Georgia, the Channel team (www.thedesignchannel.com) provides a full range of integrated creative services, including branding, marketing communications and advertising, digital content marketing, and broadcast and interactive media.
Contact:
David Franek
301-951-9195