Agency to create website banner graphics to tout expanded benefits of CASE membership
Washington, DC, April 7, 2016—It was announced today by David Franek, president and chief creative officer of The Design Channel (TDC), that the Council for Advancement and Support of Education (CASE) has selected the agency to develop a series of banner graphics for its website. The banners will promote a new membership model that offers a wider array of benefits available to CASE members.
Franek said, “In recent years, we’ve had the pleasure of working with CASE on a number of projects. We enjoy the opportunity to work again with an organization that appreciates a fresh, engaging approach to its messaging. CASE membership offers valuable advantages to education professionals and we look forward to helping CASE highlight the advantages of its new membership structure.”
The web banners will feature messaging touting various benefits that include wider access to content, publications, and programs; previously access was available through subscriptions and fees. The banners will be located on the “Communities” page of the CASE website.
About CASE
CASE is a professional organization serving more than 3,670 colleges and universities and nearly 81,000 advancement professionals who work on their behalf in alumni relations, communications, development, marketing, and allied areas. It helps members build stronger relationships with alumni and donors, raise funds for campus projects, produce recruitment materials, market their institution, diversify the profession, and foster greater public support for higher education. CASE is headquartered in Washington, D.C., with offices in London, Singapore, and Mexico City.
About TDC
With offices in Washington, DC; Baltimore, Maryland; and Atlanta, Georgia, The Design Channel (www.thedesignchannel.com) provides a full range of integrated creative services, including branding, marketing communications and advertising, digital content marketing, and broadcast and interactive media.
Contact:
David Franek
301-951-9195