New brand identity and website strengthens association’s outreach to families with food allergy burdens
Washington, DC, May 3, 2023—TDC president and chief creative officer David Franek announced today that the branding assets the firm recently developed for the Kids with Food Allergies (KFA) division of the Asthma and Allergy Foundation of America (AAFA) was awarded a 2023 Award of Distinction from the Communicator Awards.
The awards program is sponsored and judged by the Academy of Interactive and Visual Arts, which recognizes outstanding achievements in marketing and communications. The Award of Distinction is the Communicator Awards’ highest honor.
Franek said, “We are delighted that the KFA work was recognized. The organization offers critically important information and resources to families who are affected by food allergies, and it is gratifying to be in a position to help enhance its visibility and accessibility to its audiences.”
TDC developed a new brand identity for KFA; an entirely new KFA website that included a fresh brand look-and-feel, new navigation, and an easier-to-use recipe database; and coordinated the creation of illustrations used throughout the website that reflected the wide diversity of children affected by food allergies. In addition, TDC created a new website for AAFA, with its own unique look-and-feel and navigation structure.
TDC is currently working with AAFA to maintain and optimize both website properties.
About KFA and AAFA
Based in Arlington, Virginia, KFA is a division of AAFA and provides guidance, community, education, recipes, and other resources for families affected by food allergies. KFA is also deeply engaged in research and advocacy to help reduce the burden of food allergies and to support safe diet and lifestyle choices.
Also based in Arlington, AAFA is recognized as the leading patient organization in the world for people with asthma and allergies. It provides education, advocacy, and resources for 50 million allergy and 25 million asthma sufferers in the U.S. through a national network of chapters and support groups.
About The Design Channel
With offices in Washington DC, Baltimore, and Atlanta, The Design Channel offers a full range of integrated creative services, including branding, marketing communications, advertising, content development, and broadcast and interactive media.