While Johns Hopkins Medicine enjoys an unparalleled reputation as a global leader in leading-edge patient care and medical research, it is often overlooked as a provider of primary care and popular specialty care services.
TDC was brought on board to help Johns Hopkins Medicine strengthen awareness of its presence in the national capital region and increase new patient appointments across multiple service lines. The centerpiece of our campaign was a campaign microsite that provided visitors with access to information about service lines at JHM-affiliated community hospitals and practices throughout the D.C. area. The campaign also included print, broadcast, direct mail, outdoor ads, and online banners.