TDC selected to develop brand identity assets for We Heart enterprise
Washington, DC, April 19, 2016—It was announced today by David Franek, president and chief creative officer of The Design Channel (TDC), that the agency will be working with start-up We Heart to develop the company logo and other brand assets. We Heart provides an online platform for news, entertainment, and special interest information with a highly regional focus.
“This offers a great opportunity for us to help a young company with tremendous potential to establish its brand,” said Franek. “We Heart has a unique approach to delivering localized news and stories about communities across the country in a format that appeals specifically to residents of those communities. We can’t wait to get started.”
We Heart initially launched with a West Virginia website in late 2015 and soon followed up with a Buffalo (New York) site, both in beta. It is currently in the process of establishing its third site, one targeting Maine residents.
In addition to the company logo and the regional sub brands, TDC is developing concepts for positioning, tagline and other high-level brand messaging, a mobile app button, and branding attributes to web properties.
About We Heart
We Heart is a web-based social news and entertainment platform, headquartered in New York City, providing localized news and information targeting individual cities and regions around the country. Content includes recent news, personal stories, historical interests, tourism, upcoming events, trivia, urban legends, photos, videos, and more. We Heart is guided by the following principles—news should be free; it should be easy to understand; it should be beautiful; readers have a right to information; and the We Heart platform should help make each of its communities a better place. In addition to individual community websites, We Heart publishes content on popular social media channels that include Facebook, Twitter, Instagram, and YouTube.
About TDC
With offices in Washington, DC; Baltimore, Maryland; and Atlanta, Georgia, The Design Channel (www.thedesignchannel.com) provides a full range of integrated creative services, including branding, marketing communications and advertising, digital and content marketing, and broadcast and interactive media.
Contact:
David Franek
301-951-9195