An organization’s identity is its most visible representative and its hardest working employee. Twenty-four hours a day, seven days a week, the identity delivers its message everywhere from the company’s web site and advertising to its signage and packaging. It must be distinct, universal, memorable, and timeless. At TDC, we are experts in developing compelling identities for organizations and or products and services in every kind of market.
Whether we are creating an identity for packaged goods, caregivers in the healthcare arena or an educational institution, our process is the same. We listen to the organization’s management, employees and customers. We research the industry, competitive landscape and like-minded organizations. Then we brainstorm, sketch, evaluate and refine. Our identity work has been recognized throughout the industry by AIGA, Art Director’s Club, CASE, Communication Arts and Print.