The Design Channel launches website better equipped for lead generation
Washington, DC, May 11, 2015—Product Information Management (PIM) software firm Enterworks has a new website that will help provide a boost in attracting new business, announced David Franek, president of The Design Channel. The firm recently finished overhauling Enterworks’ legacy website, incorporating a more appealing look and feel as well as adding content that reinforces the PIM provider’s industry authority and supports greater lead generation capabilities.
“The new website has a much more up-to-date and engaging presentation,” said Franek. “Not only did we enhance the visual appeal of the home page and interior pages, but we also gave the downloadable ebooks, whitepapers, case studies, and other content residing on the site a fresh new look as well.”
The new version of the website also includes a blog that features twice-a-week articles that highlight Enterworks’ knowledge and expertise in the PIM and Master Data Management (MDM) space. The blog will cover industry trends, business solutions, technology tips, problem solving, and functionality issues. Rachel Deutsch, TDC creative director, said, “The overall site is better positioned to facilitate lead capture through gated downloads and blog subscriptions, and will also have higher visibility through search engine optimization.” (www.enterworks.com)
Founded in 1996, Sterling, Virginia-based Enterworks develops software that turns a company’s entire volume of product information into coordinated, persuasive marketing content for e-commerce and print channels. Its customers include some of the world’s largest distributors and wholesalers in business products, electronics, medical supplies, hard lines, and other industries.
With offices in Washington, DC; Baltimore, Maryland; and Atlanta, Georgia, The Design Channel (www.thedesignchannel.com) provides a full range of integrated creative services, including branding, marketing communications and advertising, digital content marketing, and broadcast and interactive media.
Contact:
David Franek
301-951-9195