The beauty of content marketing is that you don’t have to have a huge budget to draw interest and cultivate leads. Of course, having millions of dollars at your disposal can’t hurt, but there are all kinds of content that can be effectively put to use that cost almost—or precisely—nothing.
Look through your inventory of videos, presentations, whitepapers, ebooks, photos, and linked emails. There’s a treasure trove of free content right there that can be updated and repurposed, or used to inspire new ideas. Don’t let it all just sit on your hard drives or shelves—anything that presents useful, actionable information or a unique perspective can be valuable.
Developing new content also doesn’t have to involve a lot of time and sweat. Listings of favorite resources, Q&A’s, FAQ’s, productivity tips (such as the one you’re reading now), a funny cartoon, and compilations of statistics are not only fairly easy generate, they’re also some of the most shared forms of content on the web.
Check out this article for more tips on content generation. It offers 17 great ideas that you can use right now that don’t cost anything. We think you’ll find them helpful even if you do have some money to throw around.