Agency Garners Additional Work from Enterworks

Product Information Management (PIM) company adds website to communications assignments that TDC will handle

Washington, DC, July 22, 2014—David Franek, president of The Design Channel (TDC), announced today that the agency will be creating a new website for Sterling, Virginia-based Enterworks. The PIM software provider had recently awarded a lead generation campaign to TDC and is looking to rework its current site to be more up-to-date and attractive as a resource for PIM expertise and content.

Franek said, “It is extremely gratifying to gain an additional major opportunity to partner with Enterworks. Our team is ready to get started on this project as soon as possible.”

In addition to having a new look and feel, the website will continue to feature frequent postings of practical PIM and Master Data Management (MDM) information, as well as related ebooks and articles, and serve as a major component in Enterworks lead generation processes.

“We already have some ideas on how to make the website work harder and smarter than ever,” noted Rachel Deutsch, TDC creative director. “In the upcoming months, we’re confident that we’ll be able to help Enterworks appear more often on the radar of any company looking for PIM and MDM services.”

Founded in 1996, Enterworks develops software that turns a company’s entire volume of product information into coordinated, persuasive marketing content for e-commerce and print channels. Its customers include some of the world’s largest distributors and wholesalers in business products, electronics, medical supplies, hard lines, and other industries.

With offices in Washington, DC; Baltimore, Maryland; and Atlanta, Georgia, The Design Channel (www.thedesignchannel.com) provides a full range of integrated marketing services, including branding, marketing communications and advertising, and broadcast and interactive media.

Contact:
David Franek
301-951-9195