Mason’s College of Education and Human Development seeking to build broader awareness of programs
Washington, DC, November 12, 2024—David Franek, TDC president and chief creative officer, announced today that George Mason University’s College of Education and Human Development (CEHD) has enlisted the firm to develop marketing communications assets for a range of programs and initiatives.
Franek said, “We’re excited to have this opportunity to work with an institution that has been gaining national attention and recognition in recent years for the excellence of its offerings. We look forward to continuing to build on Mason’s momentum and provide creative solutions that bring more attention and engagement with CEHD and the university.”
TDC will be involved in a scope of work encompassing three projects for the College. These include 1) an ad design promoting teacher preparation programs offered by CEHD for public buses that circulate throughout Northern Virginia; 2) an ad design highlighting the university’s Bachelor’s to Accelerated Master’s programs that will be featured on campus bus shelters and common-area TV monitor displays; and 3) a mailing piece targeting recently accepted CEHD graduate students that encourages them to enroll.
All of the project deliverables will feature George Mason’s new brand look-and-feel and are scheduled to be completed in early January 2025.
About George Mason University
George Mason University is the largest public research university in Virginia, with an enrollment of over 40,000 undergraduate and graduate students. It has three campuses in Northern Virginia, with a main campus located in Fairfax, VA. Mason offers more than 200 undergraduate and graduate degrees across 10 colleges and schools. In 2024, U.S News & World Report ranked Mason #52 among all public universities and #108 nationally.
About the College of Education and Human Development
The College of Education and Human Development at George Mason University operates three schools that offer academic programs and transdisciplinary opportunities that equip students with the knowledge and preparation to promote learning and development across the life span. These include the School of Education; the School of Sport, Recreation, and Tourism Management; and the School of Kinesiology. CEHD offers undergraduate and graduate programs, Bachelor’s to Accelerated Master’s programs as well as graduate certificates.
About The Design Channel
With offices in Washington DC, Baltimore, and Atlanta, The Design Channel offers a full range of integrated creative services, including branding, marketing communications, advertising, content development, and broadcast and interactive media.