SAVI Technology, a global leader in supply chain management solutions, was sponsoring a webinar that explored Radio Frequency Identification (RFID) technology and strategies. Looking to boost participation at the webinar among asset and inventory managers at federal civilian agencies, SAVI turned to The Design Channel for marketing materials that could cut through the clutter.
Using an edgy, illustrative graphic style, we gave SAVI a look and feel that demanded attention. We applied it to a web and email campaign, as well as in direct mail and collateral materials. These marketing assets helped SAVI attract the webinar audience it was looking for—and debunked the notion that government-aimed marketing needs to look like it’s government-designed.