Positioning for better branding
Before your ad, social media campaign, or website sees the light of day, there’s one that has to be set in stone. Your company or organizational positioning is the foundation for any marketing communications. It establishes what you do, who you serve, and what makes you unique—all things that define your brand and should be clear in every messaging effort.
Competing and communicating in a hypercompetitive marketplace is tough already. It’s even tougher without a focused positioning platform to direct your brand and messaging. This eBook outlines the components of a strong positioning statement and what you need to do to get the information and insights that inform them.
