When companies and organizations want to develop or refresh their brand, what’s the first thing they do? You already know—release the RFP! However, if they’re truly looking for an inventive, forward-thinking branding partner, more often than not, they won’t find one if they continue to rely on this archaic and increasingly distrusted practice.
In this insightful article, 6 New Reasons to Kill the RFP: Find Innovators, Not Commodities, you’ll find a wide range of reasons why more and more top-notch branding agencies (e.g., the ones you want to be working with) are refusing to participate in the RFP process. The article also shows why the skills for responding effectively to an RFP aren’t necessarily the same as those needed to create a great branding and customer engagement platform.
You know that your marketing and branding agency isn’t just another vendor. So why go through the same kind of selection process?