Enterworks calls on TDC to build integrated campaign targeting mid to large companies
Washington, DC, July 8, 2014—David Franek, president and chief creative officer of The Design Channel (TDC) announced today that the agency has been recruited to develop a lead generation campaign for Enterworks, a leading Product Information Management (PIM) company based in Sterling, Virginia. The company’s flagship software product, Enterworks Enable, will be the focus of the campaign.
“Enterworks Enable is a platform that can benefit virtually any large-scale distributor, supplier, manufacturer, or retailer,” said Franek. “It’s vitally important for any company to ensure that its product information assets are well-coordinated through all of its communications and sales channels by a top PIM solution like Enable.”
Rachel Deutsch, creative director at TDC, added, “Enable is one of today’s most sophisticated solutions for managing the myriad flows of information surrounding a product. We’re looking forward to giving it the marketing stage it needs.”
TDC’s lead generation program for Enterworks will encompass a Google AdWords campaign; banner ads, whitepaper offers, eNewsletter sponsorships, directory listings, and more in trade publications/websites; social media; and an in-depth content marketing campaign. The program will primarily target companies ranging from $200 million to $5 billion in revenues.
Founded in 1996, Enterworks develops software that turns a company’s entire volume of product information into coordinated, persuasive marketing content for e-commerce and print channels. Its customers include some of the world’s largest distributors and wholesalers in business products, electronics, medical supplies, hard lines, and other industries. Several well-known companies that have benefited from Enterworks include Darden Restaurants, United Stationers, and Fender Musical Instruments Corporation.
With offices in Washington, DC; Baltimore, Maryland; and Atlanta, Georgia, The Design Channel (www.thedesignchannel.com) provides a full range of integrated marketing services, including branding, marketing communications and advertising, and broadcast and interactive media.
Contact:
David Franek
301-951-9195