Direct marketing tips for better results
Believe it or not, direct marketing/mail is still a highly effective channel for engaging prospects and customers. Direct mail is tangible, tough to ignore, and, as a result, often provides a better opportunity for engagement and exploration than email or other forms of digital marketing.
However, there is a fair amount of discipline and strategy required to make the most out of a direct marketing campaign. There are a multitude of variables that need to be procured, managed, and/or tested. While there are a lot of decisions to be made, the best thing about direct marketing—its measurability—allows you to continually tweak and adjust your message, offer, format, and other elements for maximum response and profit.
Be sure to start off on the right foot. Download these 10 helpful tips for making the most out of your next campaign.
